Apple is still going to get compensated (maybe akin to something like FRAND patents), and Apple is still going to invest in improving their App Store because they are making so much money and it's good for their platform as a whole". Something like "Yes, we are violating Apple's property rights in this regard, but we are also measuring this tradeoff as a society. That they are essentially being made to give up their 30% cut and control over their App Store, just like that. At the same time though, the logical part of me still believes that Apple is entitled to monetise their platform however they see fit, and the DMA (and the EU by extension) should acknowledge that head on and get that elephant out of the room, because I believe this is also what Apple is the most bitter about currently. I do see the argument that the iPhone is considered "essential infrastructure" in many countries and the merit of Apple not being the sole judge and jury on what apps are available to users. I don't see that ever happening, and I am pretty sure any attempt to legislate this would be met with "just make your own hardware". I am pretty sure Epic would love to have their App Store available on the Switch. Companies wanting something doesn't necessarily mean they are entitled to it. I think the point is that mobile platforms are now where a huge amount of computing use and commerce now occur.Ĭlick to expand.Here's the thing though. You could make the argument that it’s the USA who is failing to properly regulate their mobile platforms so don’t be too harsh on the EU. And this is exactly what Apple is doing with the App Store. Where things are frowned upon, are companies that then milk the benefits of that land grab, without doing too much work for huge profits. Where first movers make a land grab, then get huge rewards from this in the early and middle years of a technology revolution (which no one tends to begrudge, regulation wise). So what the EU is doing is making mobile platforms open so that they are regulated and competition is allowed across mobile platforms in their jurisdiction.Īpple is doing the classic thing that antitrust regulation is there to prevent. Ie so they are not going to change devices (unless Apple stops making good iPhones, or something better comes along). Most people have no idea - nor do they care - about the business terms that Apple dictates in the App Store. Click to expand.I think the point is that mobile platforms are now where a huge amount of computing use and commerce now occur.Īpple makes a compelling consumer product which people love.
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